Primary Research
The primary research services at UMI are designed to meet very specific business needs of our clients. Our unbiased and global outreach for Primary research services include concept testing, Pre & Post Promotion Analysis, Competition mapping, expert interviews, customer experience, employee engagement amongst others. Such pinpointed research can help the client gain information regarding the respective priority markets. Our qualitative and quantitative primary research capabilities include obtaining real-time and direct data about the product as well as its market, coupled with a focused analysis of potential consumers. We follow specific primary research technique such as:
- Observation
- Telephonic Interview
- Online Surveys
- Face-to-Face Interviews
- Focused Group
- Test Marketing
